We support you in building a 100% effective and measurable strategy, process and methodology for all your digital and conversational media. We help you ensure that conversational media is driving the effectiveness of the entire marketing mix – on and offline. We support strategy definition plus tactical campaigns and projects implementation, as and when you need it.
We help you ensure that digital (web and mobile), social or conversational media (including PR) strategies, campaigns and projects are driving both positive brand awareness, customer loyalty, brand engagement and conversions – whether via footfall or to your website.
Our experienced strategists work with you and your team to drive the effectiveness of your marketing, content, media and sales strategies.
By first understanding the commercial requirements and priorities of your business we provide market leading consultancy and support to senior management to define unique digital marketing initiatives with measurable commercial objectives including driving footfall, traffic, brand awareness and engagement, customer loyalty as well as conversions to sale, where relevant.
We don’t see digital or social media as the Holy Grail
Unlike many digital agencies that operate separate digital divisions, we do not believe that digital works best as a stand-alone channel. We ensure that all digital strategies look, smell and feel like your brand and effectively integrate and drive the effectiveness of other channels to market – both above and below the line. We aim to build transparency as well as drive an emotional affinity with your brand and the values it stands for to help you connect with your audiences.
From defining the mobile or social media strategy and brand guidelines, to building an effective process and methodology for driving search engine rankings, traffic and conversions to your website; from increasing the digital effectiveness of your current assets such as content or events to ensuring that all traditional PR works for digital; we work with our clients to better engage, entertain, enable and empower their audiences via an integrated approach to all traditional and digital sales and marketing.
Along the way we ensure maximum knowledge transfer into your team to enable long term effective digital planning inhouse as well as providing support with implementation, as and when you need it.
We strive to understand your organisation and its culture in order to deliver genuine, innovative, technology-enabled digital strategies to make your existing investment in sales and marketing work harder.
“What about the ROI?” did you say?
An analytical approach underpins the Yabber methodology across all strategic consultancy, research, insights and engagement. This enables us to recommend strategies and approaches based on hard data and analytical insights and not ‘gut feel’ or a ‘creative hunch’.
We also don’t expect our clients to be content with ‘fluffy PR’ metrics to demonstrate success. Instead we use client or server side web analytics to measure and understand user journeys to ensure that all the strategies we recommend are optimised to drive both traffic and conversions – whether to your branded platform or website or your social media platforms such as Facebook, Twitter, LinkedIn, Google+, YouTube or Ning.
We listen before we speak. We also apply market leading buzz monitoring and reputational management software solutions to track conversations across 150m plus blogs and forums globally to identify influencers, track and measure share of voice by keyword, by source and by tonality (degrees of positive and negative) – all clearly benchmarked against your competitors to inform and track the performance of the strategies we recommend and support.
Across Europe, the US and Canada, the Middle East and Asia Pacific we have helped support global agencies (creative, PR and media) and client teams across retail, fmcg, automotive, government, entertainment, web brands, travel and not for profit to find the right integrated digital strategy to make teams and organisations smarter and more effective.
How can we help you?
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