Pinterest, Pulse, Fancy, Flipboard, Badoo: As a new social networking platform emerges almost daily, clients often ask us ‘what’s hot?’ and ‘what’s new?’ in terms of technologies and platforms to help brands better connect with their audiences. But how important is the technology in defining social changes?
While no one can argue that the technology behind some of these emerging social networks is changing the way we communicate with our audiences we suggest it is not defining it. While we agree, consumers are increasingly ‘chatterboxing’ (the new term for media multitasking, as defined by a research study into the numbers of people using social networks while watching TV). But we would argue that this isnt new either.
The Yabber team was recently asked by a digital luxury fmcg brand to analyse and make recommendations on their audience’s user journey between both branded and unbranded platforms. We wanted to share the studies we found.
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