Does content drive commercial returns?

Content is king, as we so often hear but the internet is a republic. Which means that for a content strategy to drive a commercial return it has to get cut through in the democratic republic that is the World Wide Web

According to a study released by the Content Marketing Institute (CMI) marketers are distributing more business-to-business content on YouTube, LinkedIn, Facebook and Twitter than ever before.

Content marketing from video to articles, blogs to infographics are effectively driving brand awareness, new customer acquisition and improving customer loyalty.

But where can we find best or next practice examples? BlueGlass Interactive has created an infographic suggesting businesses look at Coca-Cola, and American Express as examples of companies that are sharing great content. These brands are engaging and entertaining their audiences and proving that thhe earned media model does drive commercial returns.


What new content strategies have you seen and liked? Tell us on Facebook or join the Yabber Twitter flock.

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Yabber: Not just a social media agency.
We don't believe that social media should be a stand-alone channel to market. It may be the sexy new kid on the media block but we believe social media marketing should work as part of a holistic, earned media approach to inform and drive the effectiveness of the entire marketing

mix from TV advertising to outdoor, press to display advertising, direct marketing to PR, email to Pay Per Click (PPC), radio and PR (public relations) to affiliate marketing


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Carolyn Watt

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